G-Star RAW
client: G-Star RAW

As part of the team that was working on the upcoming main G-Star RAW campaign for 2013 I was involved in the campaign design and setting directions for the follow-up campaign. Including setting visual directions for the G-Star RAW by Marc Newson collection: store facade, online and in-store items such as look book, exclusive packaging and bags.

G-Star RAW by Marc Newson