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O'Neill Europe - Revolution
client: O'Neill Europe, commissioned by BSUR

Identity design, graphics, packaging and name for a new innovative O'Neill boardshort. The latest technologies were used to create maximum comfort. 'No stitch, no itch'.

Because of the use of innovative technologies to produce this boardshort, the name chosen for this short was: The Revolution.

The boardshort is sold in an exclusive box. When unfolded it can be used as an instore display, an eye-catcher. The image is a graphic based on one of O'Neill pro-surfers. The graphic design and the colors refer to revolutionary murals.

In januari 2004 the European launch took place, a black limited edition boardshort for pro-boarders and insiders. In the summer of that year the boardshort also became available for others, as a part of the summer collection.

front and back of the Revolution box

The Revolution box, opened

Terence Teitsma | Independent Visual Communication | Concept | Art Direction | Design | Audiovisual | www.terenceteitsma.com | TT@terenceteitsma.com