client: Plantronics, commissioned by BSUR
Communication design and art-direction for Plantronics, worldwide expert in wireless headsets for the professional and consumer market.
Startingpoint for this campaign was: 'find your space'. With a wireless headset you have unlimited mobility. You can experience maximum freedom, to be or work wherever you choose and still be connected to the world. 'find your space' also refers to the fact that the first man on the moon, Neil Armstrong, was provided with a Plantronics headset on his journey into space.
The main campaign shows people in their enviroment. A second visual direction is about space travelling.
The big blue circle refers to the little globe in the Plantronics logo. It represents 'your space'. The colored outline circles reminds one of soundwaves and the solar system. Besides that they create an uplifting look and feel.
Find your space.
Terence Teitsma | Independent Visual Communication | Concept | Art Direction | Design | Audiovisual | www.terenceteitsma.com | TT@terenceteitsma.com