Introduction tactile Heineken can
client: Heineken, commissioned by iris

Art direction and design of the POS introduction campaign for the new tactile Heineken can in South america. Including brandbook which comes in a luxurious tactile box.

The Tactile Ink gives the visual impression of condensation on the outside and provides a pleasant tactile experience, ‘a refreshed touch’. The unusual texture means it can immediately be recognised as Heineken through the sense of touch. Heineken is said to be the first beer brand to use the ink.